{"id":50240,"date":"2019-06-01T14:18:14","date_gmt":"2019-06-01T12:18:14","guid":{"rendered":"https:\/\/www.right2city.org\/news\/guide-to-digital-advocacy-campaigns\/"},"modified":"2020-05-12T18:06:37","modified_gmt":"2020-05-12T16:06:37","slug":"guide-to-digital-advocacy-campaigns","status":"publish","type":"news","link":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/","title":{"rendered":"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22&#8243;][et_pb_row _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.0.47&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.3.2&#8243; z_index_tablet=\u00bb500&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb]\n<p style=\"text-align: left;\"><span style=\"color: #993366;\"><strong>Durante el mes de mayo hemos realizado dos <span style=\"color: #993366;\">talleres<\/span> de\u00a0<em>Formaci\u00f3n te\u00f3rica y pr\u00e1ctica sobre campa\u00f1as digitales de incidencia pol\u00edtica<\/em>\u00a0en temas relacionados (en el sentido m\u00e1s amplio) con la Plataforma Global por el Derecho a la Ciudad.<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3727 aligncenter\" src=\"http:\/\/www.righttothecityplatform.org.br\/wp-content\/uploads\/Nube-Derecho-a-la-Ciudad_3.jpg\" alt=\"\" width=\"955\" height=\"692\" \/> <em>Nota de Sergio Salgado, consultor de comunicaci\u00f3n de Pantheon Work<\/em><\/p>\n<p style=\"text-align: left;\"><strong>Queremos dar las gracias a todos los miembros por haberos volcado en la participaci\u00f3n<\/strong>\u00a0-m\u00e1s de 30 comunicadores asististeis a los talleres- y por el feedback que nos hab\u00e9is dado de los mismos. Eso nos anima a seguir con este esfuerzo.<\/p>\n<p style=\"text-align: left;\">Por eso hemos preparado esta\u00a0<strong><em>Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica<\/em><\/strong>. Si os sirve para mejorar la comunicaci\u00f3n de vuestros respectivos grupos y para ser m\u00e1s efectivos en vuestras campa\u00f1as, eso ser\u00e1 tambi\u00e9n bueno para la Plataforma Plataforma Global por el Derecho a la Ciudad.<\/p>\n<p>&nbsp;<\/p>\n<p><div data-url=\"https:\/\/issuu.com\/habitatinternationalcoalition\/docs\/gu_a_para_campa_as_digitales_de_incidencia_pol_tic\" style=\"width: 1080px; height: 763px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Tambi\u00e9n queremos que sirva para:<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Fortalecer la red.\u00a0<\/strong>Una campa\u00f1a simplemente sirve para que la red sea m\u00e1s fuerte despu\u00e9s de lanzarla. Ese es el principal objetivo de la comunicaci\u00f3n.<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li><strong>Valorizar nuestro trabajo.<\/strong>\u00a0 Es una cuesti\u00f3n \u00e9tica y estrat\u00e9gica: las redes para los que las trabajan. A veces no comunicamos y no valorizamos nuestro trabajo porque no tenemos tiempo. Es nuestra responsabilidad valorizar lo que hacemos y no dejar ese espacio libre a quienes, como no trabajan, tienen todo el tiempo del mundo para promocionarse.<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li><strong>Apoyar la incidencia.<\/strong>\u00a0Como complemento y ayuda a la actividad de incidencia pol\u00edtica. Como forma de incidencia pol\u00edtica a bajo coste.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Esta gu\u00eda\u00a0<strong>de momento es solo un borrador<\/strong>\u00a0y se estructura por m\u00f3dulos. Si crees que puedes mejorar alguno de los m\u00f3dulos o a\u00f1adir alg\u00fan otro que falta (g\u00e9nero, diversidad funcional, herramientas, versiones regionales\u2026) no dudes en hacerlo y contactarnos en este correo\u00a0<a href=\"mailto:communication@hic-net.org\">communicationteam@hic-net.org<\/a>.<\/p>\n<p style=\"text-align: left;\">La gu\u00eda est\u00e1 publicada bajo una \u201c<strong>licencia Creative Commons<\/strong>\u00a0Reconocimiento 4.0 Internacional\u201d (CC BY 4.0) para que todo el mundo pueda copiarla, difundirla de cualquier forma y crear material derivado. <strong>Creemos que es una forma positiva de dar a conocer el Derecho a la Ciudad.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #993366;\"><a style=\"color: #993366;\" href=\"https:\/\/www.right2city.org\/wp-content\/uploads\/2020\/04\/Gui%CC%81a-para-campan%CC%83as-digitales-de-incidencia-poli%CC%81tica.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Descarga la gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica<\/strong><\/a><\/span><\/h4>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"featured_media":50317,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><strong>During the month of May we held two theoretical and practical training workshops on digital advocacy campaigns on issues related (in the broadest sense) to the Global Platform for the Right to the City.<\/strong><\/p><p><img class=\"size-full wp-image-3727 aligncenter\" src=\"http:\/\/www.righttothecityplatform.org.br\/wp-content\/uploads\/Nube-Derecho-a-la-Ciudad_3.jpg\" alt=\"\" width=\"955\" height=\"692\" \/><\/p><p><em>Note by Sergio Salgado, communication consultant of Pantheon Work<\/em><\/p><p><strong>We would like to thank all the members for their participation<\/strong>\u00a0\u2013 more than 30 communicators attended the workshops \u2013 and for the feedback you have given us about them. This encourages us to continue with this effort.<\/p><p>For this reason we have prepared this Guide for digital advocacy campaigns. If it helps you to improve the communication of your respective groups and to be more effective in your campaigns, it will also be good for the Global Platform for the Right to the City.<\/p><p>We also want it to work for:<\/p><ul><li><strong>Strengthen the network.\u00a0<\/strong>A campaign simply serves to make the network stronger after launching it. This is the main objective of communication.<\/li><li><strong>Value our work.<\/strong>\u00a0It is an ethical and strategic question: the networks for those who work them. Sometimes we don\u2019t communicate and we don\u2019t value our work because we don\u2019t have time. It is our responsibility to value what we do and not leave that space free to those who, as they do not work, have all the time in the world to promote themselves.<\/li><li><strong>Support advocacy<\/strong>. As a complement and support to advocacy activity. As a low-cost form of advocacy.<\/li><\/ul><p>This guide is\u00a0<strong>only a draft<\/strong>\u00a0and is structured by modules. If you think you can improve any of the modules or add any other missing (gender, functional diversity, tools, regional versions \u2026) do not hesitate to do so and contact us at this email communicationteam@hic-net.org.<\/p><p>In the following link you can see the editable version, that we will keep updated, that you can modify:\u00a0<a href=\"https:\/\/docs.google.com\/document\/d\/1EKheChb9x2VKPoYiZaGO5qXRyHEEDYJPrw81uAJHyXI\/edit?disco=AAAADHaOql4&ts=5d13d196&usp_dm=false\">https:\/\/docs.google.com\/document\/d\/1EKheChb9x2VKPoYiZaGO5qXRyHEEDYJPrw81uAJHyXI\/edit?disco=AAAADHaOql4&ts=5d13d196&usp_dm=false<\/a><\/p><p>At the moment we want to share it with you, so that it also serves as a help (along with other resources such as the podcast) for those who want to make versions of the workshop, those who were unable to attend or those who want to review some of the contents.<\/p><p>With everyone\u2019s contributions we plan to publish it under a \u201c<strong>Creative Commons<\/strong>\u00a0Attribution 4.0 International License\u201d (CC BY 4.0) so that everyone can copy it, disseminate it in any form and create derivative material.<\/p><p><strong>We believe that it is a positive way of making the Right to the City known.<\/strong><\/p>","_et_gb_content_width":"","cybocfi_hide_featured_image":""},"categories":[],"themes":[],"agendas_globales":[],"class_list":["post-50240","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city\" \/>\n<meta property=\"og:description\" content=\"Durante el mes de mayo hemos realizado dos talleres de\u00a0Formaci\u00f3n te\u00f3rica y pr\u00e1ctica sobre campa\u00f1as digitales de incidencia pol\u00edtica\u00a0en temas relacionados (en el sentido m\u00e1s amplio) con la Plataforma Global por el Derecho a la Ciudad. Nota de Sergio Salgado, consultor de comunicaci\u00f3n de Pantheon Work Queremos dar las gracias a todos los miembros por [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Right to the city\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-12T16:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.right2city.org\/wp-content\/uploads\/2019\/09\/networks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"572\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/\",\"name\":\"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.right2city.org\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/networks.jpg\",\"datePublished\":\"2019-06-01T12:18:14+00:00\",\"dateModified\":\"2020-05-12T16:06:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.right2city.org\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/networks.jpg\",\"contentUrl\":\"https:\\\/\\\/www.right2city.org\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/networks.jpg\",\"width\":572,\"height\":395},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/guide-to-digital-advocacy-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias\",\"item\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/\",\"name\":\"Right to the city\",\"description\":\"Global Platform for the Right to the City\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.right2city.org\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/","og_locale":"es_ES","og_type":"article","og_title":"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city","og_description":"Durante el mes de mayo hemos realizado dos talleres de\u00a0Formaci\u00f3n te\u00f3rica y pr\u00e1ctica sobre campa\u00f1as digitales de incidencia pol\u00edtica\u00a0en temas relacionados (en el sentido m\u00e1s amplio) con la Plataforma Global por el Derecho a la Ciudad. Nota de Sergio Salgado, consultor de comunicaci\u00f3n de Pantheon Work Queremos dar las gracias a todos los miembros por [&hellip;]","og_url":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/","og_site_name":"Right to the city","article_modified_time":"2020-05-12T16:06:37+00:00","og_image":[{"width":572,"height":395,"url":"https:\/\/www.right2city.org\/wp-content\/uploads\/2019\/09\/networks.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/","url":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/","name":"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city","isPartOf":{"@id":"https:\/\/www.right2city.org\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.right2city.org\/wp-content\/uploads\/2019\/09\/networks.jpg","datePublished":"2019-06-01T12:18:14+00:00","dateModified":"2020-05-12T16:06:37+00:00","breadcrumb":{"@id":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/#primaryimage","url":"https:\/\/www.right2city.org\/wp-content\/uploads\/2019\/09\/networks.jpg","contentUrl":"https:\/\/www.right2city.org\/wp-content\/uploads\/2019\/09\/networks.jpg","width":572,"height":395},{"@type":"BreadcrumbList","@id":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.right2city.org\/es\/"},{"@type":"ListItem","position":2,"name":"Noticias","item":"https:\/\/www.right2city.org\/es\/news\/"},{"@type":"ListItem","position":3,"name":"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica"}]},{"@type":"WebSite","@id":"https:\/\/www.right2city.org\/es\/#website","url":"https:\/\/www.right2city.org\/es\/","name":"Right to the city","description":"Global Platform for the Right to the City","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.right2city.org\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/news\/50240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/media\/50317"}],"wp:attachment":[{"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/media?parent=50240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/categories?post=50240"},{"taxonomy":"themes","embeddable":true,"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/themes?post=50240"},{"taxonomy":"agendas_globales","embeddable":true,"href":"https:\/\/www.right2city.org\/es\/wp-json\/wp\/v2\/agendas_globales?post=50240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}