{"id":52972,"date":"2019-06-26T06:05:44","date_gmt":"2019-06-26T04:05:44","guid":{"rendered":"https:\/\/www.right2city.org\/news\/guide-to-digital-advocacy-campaigns-2\/"},"modified":"2020-05-12T17:34:15","modified_gmt":"2020-05-12T15:34:15","slug":"guide-to-digital-advocacy-campaigns-2","status":"publish","type":"news","link":"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns-2\/","title":{"rendered":"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica"},"content":{"rendered":"<p><span style=\"color: #993366;\"><strong>Durante el mes de mayo hemos realizado dos talleres de <em>Formaci\u00f3n te\u00f3rica y pr\u00e1ctica sobre campa\u00f1as digitales de incidencia pol\u00edtica<\/em> en temas relacionados (en el sentido m\u00e1s amplio) con la Plataforma Global por el Derecho a la Ciudad.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3727 aligncenter\" src=\"https:\/\/www.right2city.org\/wp-content\/uploads\/2020\/01\/Nube-Derecho-a-la-Ciudad_3.jpg\" alt=\"\" width=\"955\" height=\"692\" \/><\/p>\n<p><em>Nota de Sergio Salgado, consultor de comunicaci\u00f3n de Pantheon Work<\/em><\/p>\n<p><strong>Queremos dar las gracias a todos los miembros por haberos volcado en la participaci\u00f3n<\/strong> -m\u00e1s de 30 comunicadores asististeis a los talleres- y por el feedback que nos hab\u00e9is dado de los mismos. Eso nos anima a seguir con este esfuerzo.<\/p>\n<p>Por eso hemos preparado esta <em>Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica<\/em>. Si os sirve para mejorar la comunicaci\u00f3n de vuestros respectivos grupos y para ser m\u00e1s efectivos en vuestras campa\u00f1as, eso ser\u00e1 tambi\u00e9n bueno para la Plataforma Plataforma Global por el Derecho a la Ciudad.<\/p>\n<p>Tambi\u00e9n queremos que sirva para:<\/p>\n<ul>\n<li><strong>Fortalecer la red. <\/strong>Una campa\u00f1a simplemente sirve para que la red sea m\u00e1s fuerte despu\u00e9s de lanzarla. Ese es el principal objetivo de la comunicaci\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li><strong>Valorizar nuestro trabajo.<\/strong>\u00a0 Es una cuesti\u00f3n \u00e9tica y estrat\u00e9gica: las redes para los que las trabajan. A veces no comunicamos y no valorizamos nuestro trabajo porque no tenemos tiempo. Es nuestra responsabilidad valorizar lo que hacemos y no dejar ese espacio libre a quienes, como no trabajan, tienen todo el tiempo del mundo para promocionarse.<\/li>\n<\/ul>\n<ul>\n<li><strong>Apoyar la incidencia.<\/strong> Como complemento y ayuda a la actividad de incidencia pol\u00edtica. Como forma de incidencia pol\u00edtica a bajo coste.<\/li>\n<\/ul>\n<p>Esta gu\u00eda <strong>de momento es solo un borrador<\/strong> y se estructura por m\u00f3dulos. Si crees que puedes mejorar alguno de los m\u00f3dulos o a\u00f1adir alg\u00fan otro que falta (g\u00e9nero, diversidad funcional, herramientas, versiones regionales\u2026) no dudes en hacerlo y contactarnos en este correo <a href=\"mailto:communication@hic-net.org\">communicationteam@hic-net.org<\/a>.<\/p>\n<p>En el siguiente enlace pod\u00e9is ver la versi\u00f3n editable, que mantendremos actualizada, que pod\u00e9is modificar: <a href=\"https:\/\/docs.google.com\/document\/d\/1RBDUZZJrPQ_dHAcqCSPg36yNBB_JN64KBJtFjCuKR8A\/edit\">https:\/\/docs.google.com\/document\/d\/1RBDUZZJrPQ_dHAcqCSPg36yNBB_JN64KBJtFjCuKR8A\/edit<\/a><\/p>\n<p>De momento la queremos compartir solo con vosotras, para que sirva tambi\u00e9n de ayuda (junto con otros recursos como el podcast) para los que se quereis hacer versiones del taller, las que no pudisteis asistir o las que quer\u00e9is repasar alguno de los contenidos.<\/p>\n<p>Con las aportaciones de todas pensamos publicarla bajo una \u201c<strong>licencia Creative Commons<\/strong> Reconocimiento 4.0 Internacional\u201d (CC BY 4.0) para que todo el mundo pueda copiarla, difundirla de cualquier forma y crear material derivado.<\/p>\n<p><span style=\"color: #993366;\"><strong>Creemos que es una forma positiva de dar a conocer el Derecho a la Ciudad.<\/strong><\/span><\/p>\n","protected":false},"featured_media":54430,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","cybocfi_hide_featured_image":""},"categories":[],"themes":[],"agendas_globales":[],"class_list":["post-52972","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.right2city.org\/es\/news\/guide-to-digital-advocacy-campaigns-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para campa\u00f1as digitales de incidencia pol\u00edtica - Right to the city\" \/>\n<meta property=\"og:description\" content=\"Durante el mes de mayo hemos realizado dos talleres de Formaci\u00f3n te\u00f3rica y pr\u00e1ctica sobre campa\u00f1as digitales de incidencia pol\u00edtica en temas relacionados (en el sentido m\u00e1s amplio) con la Plataforma Global por el Derecho a la Ciudad. 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