{"id":50241,"date":"2019-06-01T14:18:14","date_gmt":"2019-06-01T12:18:14","guid":{"rendered":"https:\/\/www.right2city.org\/news\/guide-to-digital-advocacy-campaigns\/"},"modified":"2020-05-12T18:05:54","modified_gmt":"2020-05-12T16:05:54","slug":"guide-to-digital-advocacy-campaigns-2","status":"publish","type":"news","link":"https:\/\/www.right2city.org\/fr\/news\/guide-to-digital-advocacy-campaigns-2\/","title":{"rendered":"Guide de campagnes digitales de plaidoyer"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22&Prime;][et_pb_row _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.0.47&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.3.2&Prime; z_index_tablet=\u00a0\u00bb500&Prime; text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb link_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb link_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb ul_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ul_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ul_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb ol_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ol_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb ol_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb quote_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb quote_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb quote_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_2_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_2_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_2_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_3_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_3_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_3_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_4_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_4_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_4_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_5_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_5_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_5_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb header_6_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb header_6_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb]\n<p><span style=\"color: #993366;\"><strong>Au cours du mois de mai, nous avons organis\u00e9 deux ateliers de formation th\u00e9orique et pratique sur les campagnes digitales de plaidoyer men\u00e9es sur des questions li\u00e9es (au sens le plus large) \u00e0 la Plateforme <span style=\"color: #993366;\">Globale<\/span> pour le Droit \u00e0 la Ville.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3727 aligncenter\" src=\"http:\/\/www.righttothecityplatform.org.br\/wp-content\/uploads\/Nube-Derecho-a-la-Ciudad_3.jpg\" alt=\"\" width=\"955\" height=\"692\" \/><\/p>\n<p><em>Note de Sergio Salgado, consultant en communication de Pantheon Work<\/em><\/p>\n<p><strong>Nous aimerions tout d\u2019abord remercier tous les membres pour leur participation<\/strong>\u00a0\u2013 plus de 30 communicants au total \u2013 et pour les commentaires que nous avons re\u00e7us suite \u00e0 ces ateliers. Tout cela nous a encourag\u00e9 \u00e0 poursuivre nos efforts dans ce sens.<\/p>\n<p>C\u2019est pourquoi nous avons pr\u00e9par\u00e9 ce Guide pour mener des campagnes digitales de plaidoyer. Si ce dernier a pour but de vous aider \u00e0 am\u00e9liorer la communication de vos groupes respectifs et \u00e0 \u00eatre plus efficace dans le cadre de vos campagnes, c\u2019est \u00e9galement un atout pour la Plateforme Globale pour le Droit \u00e0 la Ville.<\/p>\n<p>&nbsp;<\/p>\n<p><div data-url=\"https:\/\/issuu.com\/habitatinternationalcoalition\/docs\/guide_plaidoyer_fr\" style=\"width: 1080px; height: 763px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Ce guide pourra aussi servir les objectifs suivants :<\/p>\n<ul>\n<li><strong>Renforcer le r\u00e9seau.\u00a0<\/strong>Les campagnes de plaidoyer ne sont qu\u2019un moyen de renforcer le r\u00e9seau. C\u2019est l\u00e0 l\u2019objectif principal de la communication.<\/li>\n<li><strong>Valoriser notre travail.\u00a0<\/strong>Il s\u2019agit l\u00e0 d\u2019un enjeu \u00e9thique et strat\u00e9gique : l\u2019usage des r\u00e9seaux par les personnes qui ont un emploi. Souvent, nous ne prenons pas le temps de communiquer et de valoriser notre travail. Pourtant, il en va de notre responsabilit\u00e9 de valoriser ce que nous faisons et de ne pas laisser cet espace libre \u00e0 ceux qui, comme ils ne travaillent pas, ont davantage de temps pour occuper l\u2019espace disponible.<\/li>\n<li><strong>Soutenir le plaidoyer.\u00a0<\/strong>En compl\u00e9ment et en soutien aux activit\u00e9s de plaidoyer, sous une forme peu co\u00fbteuse.<\/li>\n<\/ul>\n<p>Ce guide n\u2019est qu\u2019<strong>une \u00e9bauche.\u00a0<\/strong>Il est structur\u00e9 en diff\u00e9rents modules. Si vous avez des suggestions pour am\u00e9liorer l\u2019un des modules existants ou ajouter des modules manquants (sur le genre, la diversit\u00e9 fonctionnelle, les outils, les sp\u00e9cificit\u00e9s r\u00e9gionales\u2026) n\u2019h\u00e9sitez pas \u00e0 nous envoyer vos propositions \u00e0 l\u2019adresse suivante :\u00a0<strong>communicationteam@hic-net.org<\/strong><\/p>\n<p>Le guide est publi\u00e9\u00a0 sous la licence \u201c<strong>Creative Commons\u00a0<\/strong>Attribution 4.0 International License<strong>\u201c<\/strong>\u00a0(CC BY 4.0) afin que chacun puisse le copier et le diffuser sous toutes ses formes, y compris celle de produit d\u00e9riv\u00e9.<\/p>\n<p><span style=\"color: #993366;\"><strong>Nous estimons que ce guide est un bon moyen de communiquer de mani\u00e8re positive surle Droit \u00e0 la Ville.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #993366;\"><a style=\"color: #993366;\" href=\"https:\/\/www.right2city.org\/wp-content\/uploads\/2020\/04\/Guide_plaidoyer_FR-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>T\u00e9l\u00e9chargez le guide des campagnes digitales de plaidoyer<\/strong><\/a><\/span><\/h4>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"featured_media":54437,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><strong>During the month of May we held two theoretical and practical training workshops on digital advocacy campaigns on issues related (in the broadest sense) to the Global Platform for the Right to the City.<\/strong><\/p><p><img class=\"size-full wp-image-3727 aligncenter\" src=\"http:\/\/www.righttothecityplatform.org.br\/wp-content\/uploads\/Nube-Derecho-a-la-Ciudad_3.jpg\" alt=\"\" width=\"955\" height=\"692\" \/><\/p><p><em>Note by Sergio Salgado, communication consultant of Pantheon Work<\/em><\/p><p><strong>We would like to thank all the members for their participation<\/strong>\u00a0\u2013 more than 30 communicators attended the workshops \u2013 and for the feedback you have given us about them. This encourages us to continue with this effort.<\/p><p>For this reason we have prepared this Guide for digital advocacy campaigns. If it helps you to improve the communication of your respective groups and to be more effective in your campaigns, it will also be good for the Global Platform for the Right to the City.<\/p><p>We also want it to work for:<\/p><ul><li><strong>Strengthen the network.\u00a0<\/strong>A campaign simply serves to make the network stronger after launching it. This is the main objective of communication.<\/li><li><strong>Value our work.<\/strong>\u00a0It is an ethical and strategic question: the networks for those who work them. Sometimes we don\u2019t communicate and we don\u2019t value our work because we don\u2019t have time. It is our responsibility to value what we do and not leave that space free to those who, as they do not work, have all the time in the world to promote themselves.<\/li><li><strong>Support advocacy<\/strong>. As a complement and support to advocacy activity. As a low-cost form of advocacy.<\/li><\/ul><p>This guide is\u00a0<strong>only a draft<\/strong>\u00a0and is structured by modules. If you think you can improve any of the modules or add any other missing (gender, functional diversity, tools, regional versions \u2026) do not hesitate to do so and contact us at this email communicationteam@hic-net.org.<\/p><p>In the following link you can see the editable version, that we will keep updated, that you can modify:\u00a0<a href=\"https:\/\/docs.google.com\/document\/d\/1EKheChb9x2VKPoYiZaGO5qXRyHEEDYJPrw81uAJHyXI\/edit?disco=AAAADHaOql4&ts=5d13d196&usp_dm=false\">https:\/\/docs.google.com\/document\/d\/1EKheChb9x2VKPoYiZaGO5qXRyHEEDYJPrw81uAJHyXI\/edit?disco=AAAADHaOql4&ts=5d13d196&usp_dm=false<\/a><\/p><p>At the moment we want to share it with you, so that it also serves as a help (along with other resources such as the podcast) for those who want to make versions of the workshop, those who were unable to attend or those who want to review some of the contents.<\/p><p>With everyone\u2019s contributions we plan to publish it under a \u201c<strong>Creative Commons<\/strong>\u00a0Attribution 4.0 International License\u201d (CC BY 4.0) so that everyone can copy it, disseminate it in any form and create derivative material.<\/p><p><strong>We believe that it is a positive way of making the Right to the City known.<\/strong><\/p>","_et_gb_content_width":"","cybocfi_hide_featured_image":""},"categories":[],"themes":[],"agendas_globales":[],"class_list":["post-50241","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide de campagnes digitales de plaidoyer - Right to the city<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.right2city.org\/fr\/news\/guide-to-digital-advocacy-campaigns-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide de campagnes digitales de plaidoyer - Right to the city\" \/>\n<meta property=\"og:description\" content=\"Au cours du mois de mai, nous avons organis\u00e9 deux ateliers de formation th\u00e9orique et pratique sur les campagnes digitales de plaidoyer men\u00e9es sur des questions li\u00e9es (au sens le plus large) \u00e0 la Plateforme Globale pour le Droit \u00e0 la Ville. 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