{"id":53091,"date":"2019-06-26T06:05:44","date_gmt":"2019-06-26T04:05:44","guid":{"rendered":"https:\/\/www.right2city.org\/news\/guide-to-digital-advocacy-campaigns\/"},"modified":"2020-05-12T17:34:53","modified_gmt":"2020-05-12T15:34:53","slug":"guide-to-digital-advocacy-campaigns","status":"publish","type":"news","link":"https:\/\/www.right2city.org\/fr\/news\/guide-to-digital-advocacy-campaigns\/","title":{"rendered":"Guide de campagnes digitales de plaidoyer"},"content":{"rendered":"[Fran\u00e7ais]\n<p><strong><span style=\"color: #993366;\">Au cours du mois de mai, nous avons organis\u00e9 deux ateliers de formation th\u00e9orique et pratique sur les campagnes digitales de plaidoyer men\u00e9es sur des questions li\u00e9es (au sens le plus large) \u00e0 la Plateforme Globale pour le Droit \u00e0 la Ville.<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3727 aligncenter\" src=\"https:\/\/www.right2city.org\/wp-content\/uploads\/2020\/01\/Nube-Derecho-a-la-Ciudad_3.jpg\" alt=\"\" width=\"955\" height=\"692\" \/><\/p>\n<p><em>Note de Sergio Salgado, consultant en communication de Pantheon Work<\/em><\/p>\n<p><strong>Nous aimerions tout d\u2019abord remercier tous les membres pour leur participation<\/strong> &#8211; plus de 30 communicants au total &#8211; et pour les commentaires que nous avons re\u00e7us suite \u00e0 ces ateliers. Tout cela nous a encourag\u00e9 \u00e0 poursuivre nos efforts dans ce sens.<\/p>\n<p>C\u2019est pourquoi nous avons pr\u00e9par\u00e9 ce Guide pour mener des campagnes digitales de plaidoyer. Si ce dernier a pour but de vous aider \u00e0 am\u00e9liorer la communication de vos groupes respectifs et \u00e0 \u00eatre plus efficace dans le cadre de vos campagnes, c\u2019est \u00e9galement un atout pour la Plateforme Globale pour le Droit \u00e0 la Ville.<\/p>\n<p>Ce guide pourra aussi servir les objectifs suivants :<\/p>\n<ul>\n<li><strong>Renforcer le r\u00e9seau. <\/strong>Les campagnes de plaidoyer ne sont qu\u2019un moyen de renforcer le r\u00e9seau. C&rsquo;est l\u00e0 l&rsquo;objectif principal de la communication.<\/li>\n<li><strong>Valoriser notre travail. <\/strong>Il s\u2019agit l\u00e0 d\u2019un enjeu \u00e9thique et strat\u00e9gique : l\u2019usage des r\u00e9seaux par les personnes qui ont un emploi. Souvent, nous ne prenons pas le temps de communiquer et de valoriser notre travail. Pourtant, il en va de notre responsabilit\u00e9 de valoriser ce que nous faisons et de ne pas laisser cet espace libre \u00e0 ceux qui, comme ils ne travaillent pas, ont davantage de temps pour occuper l\u2019espace disponible.<\/li>\n<li><strong>Soutenir le plaidoyer. <\/strong>En compl\u00e9ment et en soutien aux activit\u00e9s de plaidoyer, sous une forme peu co\u00fbteuse.<\/li>\n<\/ul>\n<p>Ce guide n&rsquo;est qu&rsquo;<strong>une \u00e9bauche. <\/strong>Il est structur\u00e9 en diff\u00e9rents modules. Si vous avez des suggestions pour am\u00e9liorer l&rsquo;un des modules existants ou ajouter des modules manquants (sur le genre, la diversit\u00e9 fonctionnelle, les outils, les sp\u00e9cificit\u00e9s r\u00e9gionales&#8230;) n&rsquo;h\u00e9sitez pas \u00e0 nous envoyer vos propositions \u00e0 l&rsquo;adresse suivante : <strong>communicationteam@hic-net.org<\/strong><\/p>\n<p>Dans le lien suivant vous pouvez voir la version \u00e9ditable, que nous tiendrons \u00e0 jour, que vous pouvez modifier : <a href=\"https:\/\/docs.google.com\/document\/d\/1tjATodW7_7OSrq5ef6siFp5yV-qq82rJbVqhQ4LOA4w\/edit#heading=h.7yuaonoqsgk7\">https:\/\/docs.google.com\/document\/d\/1tjATodW7_7OSrq5ef6siFp5yV-qq82rJbVqhQ4LOA4w\/edit#heading=h.7yuaonoqsgk7<\/a><\/p>\n<p>Pour le moment, nous souhaitons partager ce lien uniquement avec vous, afin que ce guideserve de support (en compl\u00e9mentd&rsquo;autres ressources comme le podcast) \u00e0ceux et celles souhaitant r\u00e9pliquer des versions de l&rsquo;atelier, qui n&rsquo;ont pas pu y assister ou qui veulent commenter son contenu.<\/p>\n<p>Une fois vosremarques et contributions re\u00e7ues, nous pr\u00e9voyons de publier ce guide sous la licence \u00ab\u00a0<strong>Creative Commons <\/strong>Attribution 4.0 International License<strong>\u00ab\u00a0<\/strong> (CC BY 4.0) afin que chacun puisse le copier et le diffuser sous toutes ses formes, y compris celle de produit d\u00e9riv\u00e9.<\/p>\n<p><strong><span style=\"color: #993366;\">Nous estimons que ce guide est un bon moyen de communiquerde mani\u00e8re positive surle Droit \u00e0 la Ville.<\/span><\/strong><\/p>\n","protected":false},"featured_media":54437,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","cybocfi_hide_featured_image":""},"categories":[],"themes":[],"agendas_globales":[],"class_list":["post-53091","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide de campagnes digitales de plaidoyer - Right to the city<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.right2city.org\/fr\/news\/guide-to-digital-advocacy-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide de campagnes digitales de plaidoyer - Right to the city\" \/>\n<meta property=\"og:description\" content=\"[Fran\u00e7ais] Au cours du mois de mai, nous avons organis\u00e9 deux ateliers de formation th\u00e9orique et pratique sur les campagnes digitales de plaidoyer men\u00e9es sur des questions li\u00e9es (au sens le plus large) \u00e0 la Plateforme Globale pour le Droit \u00e0 la Ville. 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