During the month of May we held two theoretical and practical training workshops on digital advocacy campaigns on issues related (in the broadest sense) to the Global Platform for the Right to the City.
Note by Sergio Salgado, communication consultant of Pantheon Work
We would like to thank all the members for their participation – more than 30 communicators attended the workshops – and for the feedback you have given us about them. This encourages us to continue with this effort.
For this reason we have prepared this Guide for digital advocacy campaigns. If it helps you to improve the communication of your respective groups and to be more effective in your campaigns, it will also be good for the Global Platform for the Right to the City.
We also want it to work for:
- Strengthen the network. A campaign simply serves to make the network stronger after launching it. This is the main objective of communication.
- Value our work. It is an ethical and strategic question: the networks for those who work them. Sometimes we don’t communicate and we don’t value our work because we don’t have time. It is our responsibility to value what we do and not leave that space free to those who, as they do not work, have all the time in the world to promote themselves.
- Support advocacy. As a complement and support to advocacy activity. As a low-cost form of advocacy.
This guide is only a draft and is structured by modules. If you think you can improve any of the modules or add any other missing (gender, functional diversity, tools, regional versions …) do not hesitate to do so and contact us at this email firstname.lastname@example.org.
At the moment we want to share it with you, so that it also serves as a help (along with other resources such as the podcast) for those who want to make versions of the workshop, those who were unable to attend or those who want to review some of the contents.
The guide is published under a “Creative Commons Attribution 4.0 International License” (CC BY 4.0) so that everyone can copy it, disseminate it in any form and create derivative material. We believe that it is a positive way of making the Right to the City known.